When the iconic surf heritage of Birdwell Beach Britches met the custom watch craftsmanship of UNDONE, the goal was to capture the intersection of utility, sea-salt grit, and precision. Serving as the second photographer on this campaign, my focus was on providing a complementary visual layer to the primary hero shots—capturing lifestyle nuances, tactile product details, and the atmosphere of the collaboration.
Alternative Perspectives: Captured secondary lifestyle assets designed to broaden the campaign’s social media footprint and email marketing depth.
Tactile Detail Shots: Focused on the intersection of materials—the rugged Birdwell SurfNyl™ alongside the technical surfaces of the UNDONE timepiece.
Production Agility: Acted as a versatile creative resource on set, ensuring that while the lead photographer captured the “hero” moments, no secondary storytelling opportunities were missed.
