From Local Pilot to Global Standard
The Exposure Lights partnership became a blueprint for how Pas Normal Studios scales third-party collaborations.
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Nearly 80% Conversion Rate: By the time customers arrived at the demos, they were already “sold” on the aesthetic; once they felt the product in their hands, the conversion rate from demo to sale was nearly 80%.
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Global Adoption: The success of the North American pilot led to the global adoption of this activation model across all Pas Normal Studios flagship stores worldwide.
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Retail Expansion: The project resulted in Exposure Lights becoming a permanent fixture in the global retail inventory, creating a long-term revenue stream for the brand.
