Habit Burger holds a personal place for me — they served me my first real Charburger, so there’s genuine energy whenever I get to work with them.
The approach here is always social-first: lead with a hook, hold attention, and let the craving do the selling. I shoot both video and stills, and I give myself room to inject my own style into the work — the kind of thing that makes a scroll stop. Less glossy menu board, more “I need to eat that right now.
Habit Burger understands the value of high-end, social-first content, and that’s exactly what drives our work together. The approach is simple: lead with a strong hook, hold attention, and let the visual craveability do the selling. Shooting both video and stills, I inject a premium yet authentic style that’s designed to make a scroll stop. It’s less “glossy menu board” and more “I need to eat that right now.