As Lead Content Strategist for Pas Normal Studios in North America, I was instrumental in shaping the 2024 content portfolio — from major event coverage to athlete storytelling and website-driven activations.
SBT Race & Expo — Full race and expo coverage for the brand, including athlete features, event recap videos and social assets.
Oregon Athlete Series — Developed the full concept, planned the shoot schedule, and drove placement of hero content across the website and digital channels.
Death Valley Campaign — Conceptualised and executed a high-impact shoot, producing stills and scripted content that highlighted PAS athletes in one of the most extreme landscapes.
Want to see samples or learn more about how we brought each story to life? Click through to each project blow.
