Gavin MurraY

About Gavin Murray

Where Technical Precision Meets Pro-Level Performance

I work in the space between a brand’s creative vision and its bottom line. My background is in Design from Columbia University, and I started out as an architectural draftsman — so precision, scale, and the systems behind how things actually work have been part of how I think from the beginning.

The Athlete’s Perspective
I’m an elite cyclist and sub-elite runner, which means I don’t just market high-performance gear — I race in it. I know the 5am alarm, the pre-ride ritual, why certain equipment choices matter and others don’t. That experience lets me talk to core athletic communities in a way that feels real, because it is.

The Strategic Side
As Marketing Manager for North America at Pas Normal Studios, I focused on bringing premium European brands into the US market in a way that actually landed. My work tends to be hands-on and operationally grounded:

• Tools: Figma, Adobe Creative Suite, Asana
• Focus areas: Creative operations, partnership strategy, omnichannel content
• One result I’m proud of: Digital-to-physical activations that hit 80% conversion and got picked up as global brand standards

Whether I’m rebuilding digital infrastructure for a public utility or putting together a creative ops playbook for a fast-growing startup, the through-line is the same: closing the gap between what someone wants online and what they actually experience in the real world.