Gavin MurraY

About Gavin Murray

Where Technical Precision Meets Pro-Level Performance

I live in the “connective tissue” between a brand’s creative vision and its commercial ROI. With a background rooted in Design at Columbia University and an early career as an architectural draftsman, I’ve spent over a decade obsessed with precision, scale, and the technical systems that make a brand move.

The Athlete’s Perspective As an elite cyclicst racer and sub-elite runner, I don’t just market high-performance gear—I live it. I understand the ritual of the morning grind and the physics of the equipment. This “athlete-first” lens allows me to speak to the core community with an authenticity that a traditional marketer can’t replicate.

The Strategic Engine During my time as the Marketing Manager for North America at Pas Normal Studios, I specialized in scaling premium European brands for the US market. My approach is data-driven and operationally focused:

• Tools: Expert in Figma, Adobe Creative Suite, and Asana.

• Expertise: Creative Operations, Partnership Strategy, and Omnichannel Content Production.

• Results: Engineered digital-to-physical activations that achieved 80% conversion rates and were adopted as global brand standards.

Whether I’m redesigning the digital infrastructure for a public utility, or building out a creative ops playbook for a high-growth startup, my goal is always the same: to bridge the gap between digital desire and physical experience.